The Scooter Scoop is a blog dedicated to motor scooters and microcars. Steve's blog matches his Web site that features TV blogspots, a store and links to other areas of interest for scooterists. The logo translates especially well for jacket patches. The "Mod Rod" illustration by George Coghill was created for The Scooter Scoop to add a playful character to the marketing materials. PROJECTS: logo and identity, business cards, postcards, web site and matching blog template.